I purchased the Goldburg because I wanted a white shirt with a bit of color. This shirt did not disappoint. The fabric feels great, and the accent buttons give the shirt just the pop I was looking for. I rarely need to wear a tie for business attire, and I believe that having a great-looking fabric with color-coordinated buttons is just that extra touch that makes you look well put together. I have been a customer for what I believe is 10 years or perhaps longer. I love this brand. Thanks, Jason, for making shirts that look good on guys built like me.